Projects
These projects were successful because of their uniqueness, intentionality, and purpose to ensure consistency and coherence. Click on the projects to explore more.
Digital Marketing
Sportizm was a live project for the entry of the prestigious digital marketing competition – GOMAC which is a showcase for digital enthusiasts coming from all over the world. The project included social media marketing, Google Ads, Facebook Ads, Market analysis, consumer journey etc. The campaigns were successful and carefully implemented which made us won the Asia Pacific, Middle East & Africa Global Online Marketing Academics Challenge (GOMAC) of 2020.
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Brand execution & Marketing
Good To Go was a sustained research effort, towards the need for a sanitary napkin vending machine on campus, A prototype was duly set up, also breaking stigmas and spreading awareness regarding women’s health and menstruation. In order to come up with the idea, we did a lot of primary research by taking in-depth interviews of both girls and boys on campus.
To collect funds & signups for the cause, techniques like gorilla marketing, health run, and social media marketing were used.
Digital Marketing
The Power of Connection is a non-profit organization dedicated to educating people about the importance of mental health and well-being. I assisted them with their social media, brainstormed strategies, and organized engaging Mother's Day campaigns.
Graphic Design
The Hunter Memorial Foundation has launched an initiative called The Art of Being Kind. My task was to create a visually appealing coloring book for the initiative.
The book's goal is to raise awareness about the value of diversity. I also provided them with a social media strategy template to help them increase engagement and reach.
Product Catalogue
Positive Vibrations is a small woman-owned business in Delhi, India. I helped them create an intriguing product catalog to help them showcase their products and gain visibility.